How to Write a Good Property Listing

How to Write a Good Property Listing

Are you struggling to get potential tenants interested in your rental property? Your property listing may be the key to attracting the right renters. Writing a good property listing is essential to stand out in a crowded rental market and ensure you get quality tenants.

A well-crafted listing can help highlight your property’s unique features and showcase its potential. It can also communicate your expectations clearly and reduce the likelihood of misunderstandings down the line.

In this blog post, we at Home Choice Property Management will provide some useful tips on how to write an attractive and effective property listing that will catch the eye of potential tenants. Whether you’re a seasoned landlord or a first-time property owner, this guide will help you create a compelling listing that makes your property stand out from the competition.

So, if you’re ready to learn how to write a good property listing that will attract quality tenants, read on!

Engage Readers with Your Opening Statement

Your opening statement is the first thing a prospective tenant will read when viewing your property listing. Use this space to grab their attention and convey vital information. 

Consider highlighting the location or unique features of the home, and use descriptive language to make the property come to life. For example, you could start with something like “Welcome to your dream home in the heart of Roseville, where luxury and comfort meet.”

two tenants looking at online rental listings on their computer and smiling

Hook Them with a Catchy Headline

The headline of your property listing is what will entice prospective tenants to click on your listing and learn more about your property. Typically you want to include information about the number of bedrooms, bathrooms, location, square footage, and one unique feature in the headline. This will help prospects quickly determine if the property will meet their baseline criteria. 

A good headline should be concise and descriptive, while also being attention-grabbing.

Choose Words Wisely in Property Descriptions

When writing your property description, choose your words carefully to paint a picture of what living in the property would be like. Use descriptive language to highlight the best features of the property, and be sure to emphasize any recent updates or renovations. Avoid using generic phrases like “nice” or “cozy,” and instead opt for more specific descriptors like “spacious” or “modern.”

Spotlight Unique Features Strategically

If your property has any unique features, such as a pool or a newly renovated kitchen, be sure to highlight these in your listing. Include photos or videos to showcase these features and make your property stand out. 

Spark Interest with Promotions

Promotions can be an effective way to spark interest in your property listing. For instance, you can offer a move-in discount for tenants who sign a long-term lease. 

a couple of tenant taking a tour of a rental property with a property managers in the background

You can also offer free Wi-Fi or utilities to make your property stand out. By offering promotions, you can attract more potential renters and increase the likelihood of them signing the lease. Be sure to apply all promotions fairly, equally, and in accordance with the Fair Housing Laws.

Provide a Detailed Yet Succinct Description

Your property description should provide enough detail to give the reader a clear understanding of what the property has to offer. 

Be specific about the number of bedrooms, bathrooms, and any other amenities such as parking, laundry facilities, or outdoor space. You also want to include details about rental policies like whether or not you accept pets or subletting. Note that while you want to be detailed, it’s also important to keep the description concise and to the point.

Avoid Negative Language

When writing a property listing, it’s crucial to avoid negative language as it can create a bad first impression. Instead, focus on highlighting the positive aspects of your property. For instance, instead of saying “no loud music or parties allowed,” you can say “the property is located in a neighborhood where a tenant’s peaceful enjoyment of their space is prioritized.” This way, you can convey the same message while maintaining a positive tone and attracting potential renters.

a rental listing on a computer screen

Encourage Prospective Renters to Get in Touch

Encourage prospective renters to get in touch with you if they have any questions or are interested in scheduling a viewing. Provide clear contact information, such as your email address and phone number, and respond promptly to any inquiries you receive. 

Doing so shows that you’re a responsive landlord who cares about your tenants’ needs and attracts potential renters who value good communication.

Review for Errors

It’s essential to check your property listing for errors before posting it online. Grammatical errors or spelling mistakes can result in a negative first impression on potential renters and make you appear unprofessional. 

Take some time to proofread your listing and ensure that it’s error-free. You can also ask a friend or family member to review it for you to catch any errors that you may have missed.


Writing a good property listing is crucial for attracting potential renters and ensuring a successful rental experience. By following the tips mentioned above, you can create a listing that effectively showcases your property’s best features and entices prospective tenants to get in touch with you.

However, managing a rental property can be a time-consuming task that requires a lot of effort and expertise. If you’re looking for a hassle-free way to manage your property and ensure a consistent rental income, consider hiring a professional property management company like Home Choice Property Management.

With years of experience in the industry, we can take care of everything from tenant screening and rent collection, to property maintenance and financial reporting, allowing you to enjoy a stress-free rental experience. Contact Home Choice Property Management today and take the first step toward a successful rental experience!